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Australian Women In Agriculture Gets Down To Business


Australian Women in Agriculture (AWiA) is getting down to business at this year’s conference in Canberra from the 9th to the 11th September. Celebrating successful endeavours and discussing community expectations, starting a business, marketing and media and going international will be features of the conference.


Alison Penfold, CEO of the Australian Livestock Exporters Council will discuss the 2011 live export ban and the lessons learnt including how understanding community expectations can open doors.


Sophie Hansen, 2016 Rural Industries Research and Development Corporation (RIRDC) NSW Rural Women of the Year, deer farmer, freelance food writer and author of Local is Lovely, will talk about how success hinges on marketing and media.


Susan Bruce, partner in Poachers Pantry, is a highly regarded supplier of gourmet smoked meats that have become menu items in first and business class with Qantas Airlines and features at some of the country’s most awarded restaurants. Susan also manages a successful farm restaurant, cellar door and farm shop and is the mastermind behind The Poachers Way, a collective of 25 businesses in and around Canberra that are involved in food, wine, art and hospitality. Susan will discuss building a business from scratch.


Nikki Gordon-Smith, deputy head of Mission to Belgium and former Chief of Staff to the Trade Minister. Nikki has previously served as a senior adviser to the Prime Minister and in senior roles in PM&C and the Department of Agriculture, Fisheries and Forestry. Nikki will discuss going international.


Elizabeth Brennan, AWiA President and marketing officer at Moora Citrus said: “I’m looking forward to hearing the success stories and gaining ideas that will enable me to grow, promote and diversify our family business.”

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